Shifting the Society Focus - Engaging and Retaining Gen Y & Z (Concurrent Session)-Shifting the Society Focus

Video Transcription

Video Summary

The session titled "Shifting the Society Focus: Engaging and Retaining Gen Y and Z" discussed how societies can adapt to engage and retain younger generations, specifically Millennials and Gen Z. Key observations included the need for societies to be more responsive and offer diverse experiences that cater to the educational formats Gen Y and Z prefer. The panel emphasized the importance of understanding generational differences, where Millennials prioritize experiences, while Gen Z seeks empowerment and contribution opportunities. <br /><br />Societies are encouraged to incorporate a mix of traditional lectures and more interactive formats, like podcasts and small group discussions, to appeal to different learning styles. There's also an emphasis on leveraging digital tools and social media, meeting younger members on platforms they frequent, and utilizing gamification to engage them. Mentorship was highlighted as a critical component, with the need to redefine it, allowing more accessible and informal mentor-mentee relationships.<br /><br />Additionally, global membership and diversity were acknowledged as significant aspects, requiring attention to cultural differences in networking and learning preferences. Persistent and varied content strategies through multiple channels are necessary to keep members engaged continuously. Lastly, awareness and responsible handling of AI and digital transformations were noted as opportunities and challenges for maintaining the quality and credibility of society-provided information.<br /><br />The session underscored a shift towards more dynamic, engaging, and interactive modes of education and interaction while maintaining high-quality standards that members expect from professional societies.

Keywords

Gen Y

Gen Z

Millennials

engagement

retention

digital tools

mentorship

diversity

gamification

AI