Advancing Immunization (Concurrent Session)-Advancing Immunization

Video Transcription

Video Summary

The American College of Preventive Medicine (ACPM) launched the "We Are Vaccine Confident" campaign in response to the COVID-19 pandemic. The campaign aimed to promote the safety and efficacy of vaccinations and increase vaccine confidence among physicians and the general public. ACPM partnered with BRG Communications to develop and implement the campaign.<br /><br />The campaign leveraged the expertise and influence of ACPM members, who are leaders in preventive medicine and public health. The members served as spokespeople and ambassadors for the campaign, promoting the importance of vaccinations and addressing vaccine hesitancy. The campaign utilized various channels, including social media, public relations, and educational materials, to reach a wide audience.<br /><br />The campaign was successful in increasing vaccine confidence among ACPM members, with over 98% of members expressing confidence in the safety and efficacy of vaccines. The campaign also secured over $3 million in funding from the CDC to amplify the campaign and take it to the next level.<br /><br />In addition to the "We Are Vaccine Confident" campaign, ACPM also launched the "This is Preventive Medicine" campaign to raise awareness of the field of preventive medicine and the importance of preventive measures in public health. The campaign focused on engaging members and providing them with tools and resources to promote preventive medicine and encourage preventive measures.<br /><br />Overall, the ACPM campaigns have been successful in promoting vaccinations and preventive medicine, and they continue to work towards increasing vaccine confidence and promoting public health.

Keywords

American College of Preventive Medicine

We Are Vaccine Confident

COVID-19 pandemic

vaccinations

vaccine confidence

preventive medicine

public health

spokespeople

ambassadors

CDC funding