Revenue Diversification (Concurrent Session)-Tearing Down Silos to Discover Untapped Revenue Streams

Pdf Summary

This document is a presentation summary about diversifying revenue streams in the context of the American Urological Association (AUA). The goal of the presentation is to share the experiences and strategies of the AUA's Industry Relations and Publications teams in generating revenue and adapting to industry changes. <br /><br />The presentation highlights the challenges faced by the AUA, such as threats to the traditional revenue model of scholarly publishing. It discusses how the AUA's Publications team evolved from a print newsletter to a digital ecosystem called AUANews, which increased accessibility and monetization opportunities. The presentation also mentions the success of AUANewsWorthy webinars and Inside Tract podcasts in engaging industry partners and expanding the AUA's reach.<br /><br />Furthermore, the presentation emphasizes partnerships and collaboration as key factors in achieving success. It explains how communication, learning from others, and being open to new ideas have contributed to the AUA's revenue diversification efforts. The presentation concludes with tips and tricks for success, including the importance of trust, collaboration, and resourcefulness.<br /><br />Overall, the presentation provides insights into the AUA's journey of revenue diversification and how their Industry Relations and Publications teams have adapted to industry changes to achieve success.

Asset Caption

Tearing Down Silos to Discover Untapped Revenue Streams:
The Story of the AUA’s Industry Relations & Development and Publications Teams
By: Patricia Banks (AUA) and Jennifer Regala (AUA)

Keywords

diversifying revenue streams

American Urological Association

AUA

Industry Relations

Publications teams

scholarly publishing

AUANews

monetization opportunities

AUANewsWorthy webinars

Inside Tract podcasts