Revenue Diversification (Concurrent Session)-Revenue Diversification

Video Transcription

Video Summary

The video transcript features a discussion about collaboration and revenue diversification in various medical associations. The speakers include representatives from the American Society of Colon and Rectal Surgeons, the American Urological Association, the North American Spine Society, and the American College of Emergency Physicians. <br /><br />The speakers share their experiences and strategies for revenue diversification, including the use of partnerships and innovative initiatives. They discuss the importance of collaboration and listening to industry partners to understand their needs and explore opportunities for revenue generation. <br /><br />Some successful initiatives discussed include the creation of the AOA Newsworthy Webinars, which are sponsored by industry partners and have generated over $200,000 in revenue, and the AOA Section Selection Podcast, which highlights key clinical takeaways from various medical sections and features industry-sponsored content. <br /><br />The speakers also mention the importance of engaging audiences and support for initiatives related to diversity, equity, and inclusion. They highlight the involvement of their respective boards in decision-making processes and the need for proactive planning and exploring new ideas. Overall, the discussion emphasizes the value of collaboration, adaptability, and innovation in revenue diversification efforts.

Keywords

collaboration

revenue diversification

medical associations

partnerships

innovative initiatives

listening to industry partners

opportunities for revenue generation

diversity

equity

inclusion