Rapid Fire (Concurrent Session)-Rapid Fire Session- Harnessing the power of social media influencers

Pdf Summary

The document discusses the importance of patient influencers in the healthcare ecosystem and how to harness their power to ensure accurate information is shared. Patient influencers are individuals who share their experiences online with others who have the same condition. They play a significant role in uniting the patient community and educating their followers. In the field of gastrointestinal health, patients with inflammatory bowel disease (IBD) make up a large proportion of the patient influencer community.<br /><br />The AGAIBDInfluencer Education Program aims to increase the number of educated and empowered IBD patient influencers who can report concisely and accurately about news and science to improve patient knowledge and care. The program works with IBD patient influencers to regularly share accurate and useful information on their chosen platforms.<br /><br />The program includes several training modules, including understanding IBD, the science behind the data, thinking like a journalist, credibility and responsibility on social media, and building personal branding.<br /><br />Overall, leveraging the power of social media influencers, specifically patient influencers, can help enhance patient knowledge and improve healthcare outcomes. The AGAIBDInfluencer Education Program strives to educate and empower patient influencers in the field of IBD to ensure accurate information is shared with the patient community.

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Aimee M. Fischer

Keywords

patient influencers

healthcare ecosystem

accurate information

online experiences

patient community

gastrointestinal health

inflammatory bowel disease

AGAIBDInfluencer Education Program

improve patient knowledge

care